The relationship between Hamilton and Elvis Presley dates back to 1961 when the King wore the distinctive Hamilton Ventura in the movie Blue Hawaii. Later the rock n roll icon purchased the same model for his personal use. In 2010, Hamilton celebrated the life of Elvis Presely on what would have been his 75th birthday by introducing two special models of the Ventura. Both models offer the distinctive, shield-shaped timepiece. One model is a replica of the original 1950s model and one is an XXL version with automatic movement.